After the astounding success of the first edition, India Brand Show is back with its second edition scheduled for 29th June to 1st July 2008. Named the FASHION WEEK OF THE READY-TO-WEAR BRANDS in India by CNBC, the India Brand Show is a unique platform that enables leading Indian and international fashion brands to connect with their target audience in an unparalleled manner, through live fashion presentations. Essentially, it is a fashion event where the brand is king -- where each of the biggest ready-to-wear fashion brands will create innovative and imaginative ramp shows, attempting to communicate their unique philosophies to the consumer mind while providing fashion directions for the year.

With the participation of a selection of leading Indian and international apparel and accessory brands, India Brand Show marks the inception of a new age of fashion brand communication in India.

IBS showcases India’s most powerful fashion brands to consumers in never-seen-before style, on an unprecedented scale. Because, IBS is a catwalk where brands decide what to parade, how to showcase and how to differentiate – directly to their consumers. Because, Brands tell us what the India Brand Show look will be like. Because, in effect, India’s most powerful fashion brands will self-create the most innovative and imaginative ramp shows they want their consumers to see and remember.